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logo questionnaire

Logo Design is a powerful tool

So powerful in fact, it can seem like magic. It shares interests and affirms values, makes connections and establishes trust. It clarifies, communicates, and compels. And when done poorly, it can be blunt. Dull.

Chances are you’re here looking for some of that magic, to regain that edge. You’re looking to sharpen up.

We believe that great logo design starts with asking questions. Uncovering problems. Discovering opportunities. Great design comes from understanding. It marries intellect and intuition, instinct and insight. It speaks both rationally and emotionally. It also takes trust and willingness to take a risk. Partnership. If you’re open to recommendations that reach beyond design, if you’re committed to working collaboratively, if you desire a solution greater than the sum of its parts, you’ve come to the right place.  Please fill the questionnaire below to get started!

Name & Description

Industry

Accounting
Beauty
Consulting
Entertainment
Financial & Insurance
Internet
Manufacturing & Wholesale
Media
Medical & Dental
Miscellaneous
Natural Resources
Non-Profit
Automotive
Construction
Education
Events
Home & Garden
Real Estate
Religious
Restaurant
Retail
Service Industries
Sport
Technology
Travel & Hospitality

Target Audience

Describing some of the following can be very helpful to the designers:

Demographics: Age, Sex, Location, Income, Occupation, Education, Industry

Psychographics: Interests, Lifestyle, Behavoir, Opinions, Values

Purpose

What are the top three things that your logo should communicate to the audience?

Note: The above trademarks are property of their respective owners, and are in no way associated with LogoTournament. They are used only as shining examples of the most recognized brands in the world.

Style Sliders

Feminine
Masculine
Simple
Complex
Gray
Colorful
Subtle
Bright
Quiet
Loud
Necessity
Luxury
Expensive
Economical
Playful
Serious
Modern
Classic
Raw
Refined
Exotic
Commonplace
Sporty
Elegant
Adventure
Secure

Color

Common associations in Western culture:
RedPassion Anger Love Battle
BlueKnowledge Trustworthy Calm
GreenFertility Wealth Healing
PurpleRoyalty Wisdom Imagination
YellowJoy Intellect Caution
OrangeCreativity Unique Energy
BlackLuxury Secrecy Fear
GreySophisticated Neutrality
WhitePerfection Purity Clean

Ideas

(Maximum file size is 500KB)
  
  

Where will the logo be used?