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advertising

when right brain meets left brain, amazing things happen.

Big ideas take research, customer insight and a dedicated team working together to exceed  goals and expectations. Our award-winning creative team will assess your product or service before we project execution to ensure that our tactical plan is in line with your marketing strategy to produce a visually appealing and effective campaign.

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Maestro
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CFA

FREQUENTLY ASKED QUESTIONS

What can Maestro do for me?

Provide all the services–print & digital– necessary to manage your total advertising and marketing program.

Depending on your business’ present needs, goals and capabilities, this can include:
• Analyzing your problems and opportunities
• Recommending effective marketing directions and solutions
• Preparing an appropriate and creative message
• Ensuring maximum efficiency in the planning and buying of the right media in which to communicate your message

Can’t I do all this myself?

It’s really a question of evaluating what you do best and what an agency does best. After looking at core competencies many businesses decide that it’s wisest and most cost effective to form a relationship with a good agency.

What are the benefits of working with an agency like Maestro?

Flexibility as an “as-needed” resource you “turn on” when you need it and “turn off” when you don’t
• An extension of your own marketing department, or in some cases, it effectively becomes the marketing department
• Creative, innovative people
• The ability to turn strategic, creative ideas into persuasive marketing communications
• An objective, third-party perspective free of internal politics and bias
• Insights gained from experience analyzing consumers research and buying needs
• “Cross-pollination” of ideas—benefit from the agency’s experience
• Knowledge of the different media outlets and how to get the best return-on-investment (ROI) for your advertising dollar
• Accountability—competition ensures you get their very best.

How do you go about an agency search?

The first step is to decide what it is you hope to accomplish with the agency. Clearly stating your objectives in writing is a good way to bring focus to your thinking. Create a “scorecard” on which you may wish to evaluate prospective agencies.

What can I do to get the best advertising from my agency?

• Set high standards
• Set goals based on a broad internal understanding of what your marketing is designed to accomplish
• Communicate, communicate, communicate
• Have as few approval levels as possible
• Recognize when you work as a team with your agency, Maestro will like to work with you—and it will show in your advertising

What is Maestro’s definition of “Effective?”

Effective work is work that makes things happen. It does more than get noticed; it makes the market say “Wow!” It does more than create awareness, interest, conviction and action; it builds a brand of distinction. It does more than persuade; it sells.

How do you charge for your services?

Actual compensation methods vary depending on your needs.
• On a project basis—specific work for a set price.
• Fee-for-service—payment on an hourly basis for agency services. As more and more of the agency’s services (e.g, online reputation monitoring, public relations, or media analysis/planning/buying) come into play, the nature of our relationship often grows.
• Letter of agreement—spells out all the terms of the longer-term relationship. This agreement may include a monthly retainer fee. The benefit of this arrangement is much like that of having a utility’s budget plan: you know exactly how much is budgeted each month for those services. At the end of the day, whether we’re compensated on a project, or hourly basis, through media commissions or through a retainer, the acid test is simple: if you feel you got what you paid for, the compensation arrangement is working.

WHAT OUR CLIENTS SAY ABOUT OUR WORK

In the past 14 years that I have been in business, I have had many occasions to engage the services of graphic designers. Maestro Graphic Studios was the best company I have worked with. Michael at Maestro Graphic Studios has that elusive quality of listening to what you want and the skill to execute it. He asked the right questions and was able to grasp what I wanted our menu to look like. Although the actual menu had a number of changes as we went along the initial concept and design remained the same and he had great patience with me! Maestro Graphic Studios is a great company to work with when it comes to design and patience. We have had many compliments on our menu and menu boards. I have no hesitation in thoroughly recommending Maestro Graphic Studios and will use them for future projects. Even their own well designed Holiday Card was a joy to look at!

– Ann Karakatsanis, Kara Irish Pottery

Working with Michael and his team has been a wonderful experience. They are extremely creative and talented and we look forward to using them for other projects. They went above and beyond creating quality work that exceeded our expectations. Their ability to turn concept into reality is unparalleled. If you are looking for quality, creative and fresh concepts and design – look no further!

– Marie Redling, ParkLand International